Sproutling: a parent stress reliever

"It's not about numbers, it's about useful insights that help you get rid of guesswork." Making sense of data and communicating insights is any good market researcher's job, so this is a common phrase. This statement was made by Sproutling, a San Francisco based maker a wearable baby technology. Sproutling is a safe, comfortable sensor worn on your baby's ankle with a companion smartphone app. It learns your baby's patterns and lets you know if something is wrong. Is her heart rate normal or high? Is my party too loud - can he hear us? When will she wake up? What mood is he in? She's breathing, right? The device eases parents' stress and provides simple insights into the tricky, anxiety-ridden world of parenting. Here's a 2 minute video about the benefits. 

TechCrunch quoted Sproutling co-founder Matthew Spolin in 2014: "Eighty-three percent of new babies are born the millennials, that's a group that has internet-connected smartphones in their pocket and their technology demands are much higher than previous generations. Millennials are more apt to have a stronger sense of lifestyle and more social activity before and after they have children."

In the above ad, Sproutling successfully targets young parents. The sensor answers the question "So what?". It's not about the tech specs - it's about desperately needing sleep, wanting to reconnect with your partner, and navigating this crazy world dominated by a very tiny being. The comparison between Sproutling and normal baby monitors is likened to the relationship between smartphones and rotary dial phones. Before we thought just talking to our family when they happened to be in their kitchen was sufficient. Before we thought checking the sound or video monitor every so often was all we needed. Now there is so much more.

Sproutlings are currently sold out, but you can join the waitlist here.