Communicating the many facets of complex brands can be difficult, but Honest executes an impressive social media strategy.
Like any good strategy, Honest begins with owned content. The company's blog, Honestly, is an attractive, engaging mix of health advice, recipes, design and style ideas, and inspirational tips on happily living life.
Each social channel pulls content from the blog, always driving back to the company's website. Content across channels includes inspirational quotes, product features, user generated content, and blog articles.
Honest's interaction with customers on Facebook is impressive. The brand recently improved their dish soap based on customer feedback - it is now more concentrated and less costly. Facebook fans loved the announcement post (700+ likes and 30,000+ views) and took the opportunity to become even more involved with the brand.
Honest's Facebook strategy says to customers: We're listening. We care. We're in this for you.
The company's Instagram strategy is also notable. For some companies, eliciting user generated content may result in unusable content. Fans are usually not professional photographers, and some posts can damage the company's brand image. Honest, however, encourages great user content. Each Instagram post is visually appealing and showcases products in use.
What can brand marketers learn from Honest? Let your product's style flow into your communication. Be appealing and engaging. Most of all, interact with your customers. Show them that you're in business for them.
